Portsmouth waymarking signInDepth Sign Design welcomes the development of new traffic signs designed to boost tourism. The signs can now feature full colour photos or illustrations alongside the traditional text-based brown tourist sign. The Department for Culture, Media and Sport and the Department for Transport worked closely with manufacturers to explore and develop this new photo format. The first new gateway signs were unveiled in Portsmouth where two signs featuring the local landmark, the Spinnaker Tower, have been sited on the inbound M275. The five meter high signs use a digital print production process and meet the requirements for chromaticity, luminance and retroreflectivity for daytime and night-time visibility.

Changes to gateway signs are one element of the upcoming new Traffic Signs Regulations and General Directions (TSRGD) 2015. These new rules have been modified following consultation to give local authorities the scope to remove sign clutter by keeping signing to the minimum necessary. This may cut the estimated 4.5 million traffic signs currently in place. The rules are also designed to minimise the Department for Transport’s involvement in signage in recognition that councils know what signage is appropriate on their roads.

With our state of the art UV flatbed printer, InDepth Sign Design has the capability to print photo-quality images directly onto almost any surface imaginable including plastic and aluminium sheeting, like these new signs.

If you’d like to discuss your own waymarking requirements for commercial, retail and public spaces please contact us on 01279 771300 or send us your enquiry.

(Image source: highwaysmagazine.co.uk/portsmouth-gets-photographic-tourist-gateway-sign)