The Guardian newspaper reported on wayfinding signs in its recent article, ‘Museum and gallery wayfinding: tips for signage, maps and apps’ At Indepth Sign Design we were interested to see a well thought through signage campaign featured in the article. Commonly used warning signs, like ‘Keep off the grass’ are turned on their heads. Developed, for the National Trust, the signs encourage visitors to enjoy exploring their properties.
You need to do a double take when looking at the signs. Instead of warning messages prohibiting certain behaviour, they encourage visitors to roam and explore. The signs are part of the ‘Nature’s Playground’ campaign by The Click Design Consultants for the National Trust.
The suite of signs includes these light-hearted instructions for visitors:
- KEEP on the GRASS
for fun and games
taken from this spot look fantastic
- PLEASE DO SIT HERE
It’s such a lovely spot.
- KEEP YOUR MOBILE PHONE
switched on so you can
check in and tweet away
- QUIET PLEASE
and take time to hear the birdsong
It’s refreshing to see this kind of unexpected wayfinding signage. We believe there are always exciting creative solutions when it comes to producing your signage.